A dedicated IP address means that you'll have a unique numeric identifier on the Internet and that it will not be shared with other's sites or apps as it happens with a shared Internet hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed if you have an Internet store and you need to accept online payments or in case you have a login form and you would like the info that users submit to be encrypted. A dedicated IP address can also be used for other programs, like a VoIP server, for example. Furthermore, it will give more credibility and protection to your websites, since a network flood to a shared IP won't have any impact on your dedicated IP. In case you host your Internet sites with us and you have your own web server, you will be able to get one or a number of dedicated IP addresses with simply a couple of mouse clicks and to use them in the event that you cannot use the IP included with the web server.